Markesan Public Library

The accidental library marketer, Kathy Dempsey

eng

Includes bibliographical references and index

illustrations

index present

non fiction

The accidental library marketer

bibliography

317471970

Kathy Dempsey

How and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff